About us

Pladia distills 13 years of insights gained from rigorous research, extensive prototyping, and attentive listening into a unified platform of premium software products.

An open-plan office environment at Pladia, where team members are focused on their work while engaging in conversations. The space is bright with natural light, wooden beams, and greenery, emphasizing a collaborative and comfortable workplace.
A group of four individuals walking together outdoors, smiling and enjoying a casual stroll against a light stone backdrop. The image captures a moment of camaraderie and shared experience in a relaxed setting.

Innovators since 2011

Our team of artists, designers, engineers, and storytellers have been reshaping how people connect with culture for over a decade.

An adult and child explore an exhibit together, focused on a mobile device. The child holds the device while the adult leans in. Behind them, a luminous, abstract installation creates a sparkling, immersive backdrop—suggesting use of a mobile guide for deeper engagement.
Event Sync created a dedicated digital touchpoint that gave visitors the opportunity to connect - in real time – with the story behind the artwork.
Rebecca Ray
Curator, First Nations Art, Museum of Contemporary Art, Australia
This is the system you've been looking for, backed by a visionary team of professionals who obviously take pride in their work and products.
Steven Jenkins
Director, Bob Dylan Center
Pladia's new focus on offering a PWA option aligns well with the MCA's strategy. The platform is robust, designed with accessibility in mind, and incredibly user-friendly.
Julia Prior
Head of Digital Media, MCA
Pladia makes content management easy and even fun, allowing us greater flexibility in conceptualizing and realizing multimedia exhibitions.
Steven Jenkins
Director, Bob Dylan Center

Our mission

Pladia’s tools deliver unparalleled utility, empowering our community to craft creative and accessible visitor experiences that leave lasting impressions, cultivate valuable learnings, and ensure long-term success.

Our values

We’re committed to crafting exceptional experiences that make a lasting impact on our customers, their visitors, and within our team.

Respectful

Grounded in human-centered design, our products create personalized and accessible experiences that embrace your visitors' unique preferences.

Bold

Ongoing discovery and innovation set us apart. We seek out shifts in the visitor economy to drive strategic, future-ready product strategies.

Collaborative

Conversations with our customers shape our roadmap, resulting in premium experiences for customers, products, and visitors alike.

Conscious and Adaptive

We test our products with real visitors across diverse venues to ensure they are reliable, scalable, and adaptable to the evolving cultural landscape.

Enthusiastic and Committed

From implementation to ongoing improvement, our Customer Experience team is dedicated to helping you achieve your desired outcomes.

Diverse and Inclusive

Continual learning guides us in creating inclusive workplaces, products, and visitor experiences that celebrate diverse needs and perspectives.

Our people

Crafted by a skilled team proficient in product, data, engineering, UX, and design, our homegrown products embody excellence in design, performance, and usability.

Pladia leadership

Andi Mastrosavas

Chief Executive Officer, Pladia

Gabriel Iturbe

Head of Technology

Anna Nicholson

Head of Product and Design

Pladia team

Emily Gruzdowich

Growth Operations Lead

Amy Reid

Growth Manager

Leesa Tietjen

Customer Success Lead

Gabrielle Fanning

Customer Success Associate

Danielle Madeley

Principal Engineer

Thomas Daws

Lead Software Engineer

Thomas Gordon

Lead Software Engineer

James Thomson

Senior Front End Developer

Nick Djordjevic

Senior Software Engineer

Eric Mackrodt

Senior Front End Developer

Aaron Rickard

Senior Front End Developer

Graham Coster

Senior Software Engineer - Data Infrastructure

Lyndal Muller

Delivery Lead

Lucy Jones

Senior Quality Assurance Engineer

Czarina Nario

Senior Business Analyst

Mitch Secrett

Senior Product Manager

Eliza North

Associate Product Manager

Madeleine van Venetie

Lead UX Designer

Via David

Senior Product Designer

Hana Crowl

Product Designer

Governance board

David Walsh

Director

Nic Whyte

Co-founder, Art Processors

Tony Holzner

Co-founder, Art Processors

Recent posts

Case study

King Dingo at the MCA, for Vivid Sydney 2025

Visitors tuned into Vincent Namatjira’s monumental projection and custom soundtrack using Event Sync
Crowd watching a large-scale projection artwork on the façade of the Museum of Contemporary Art Australia, featuring Vincent Namatjira’s painting of uniformed dingoes on horseback, presented during Vivid Sydney 2025.
Article

Why we're building Digital Object Labels

What happened when looked into kiosks
Illustration of a hand tapping a touchscreen with a question mark displayed on the screen, symbolizing curiosity or a prompt for more information.
Article

Waypoints, not endpoints

How cultural institutions can meet audiences where they are
Abstract illustration of a series of connected waypoints forming a horizontal line, with concentric circles radiating from the center, symbolizing continuous connection and fluid journeys across digital and physical spaces.
Article

The visit doesn’t end at the exit

Insights on the post-visit experience at museums and galleries
Minimalist illustration of three visitor icons walking through an open doorway, representing the idea that engagement continues beyond the physical exit of a cultural institution.
Article

How colleges and universities use Pladia

How digital wayfinding transforms the campus experience for students, staff, and visitors
News

Sound on: Pladia partners with Audiocraft

Pladia and Audiocraft partner to deliver enhanced audio-led experiences for cultural institutions
Pladia and Audiocraft logos on a dark blue background, representing their partnership to deliver audio-led experiences for cultural institutions.
Product launch

Beyond the “Blue Dot”

Rethinking wayfinding for visitor attractions
Product launch

Introducing Audio Access+

Unlocking the power of audio for every visitor. Headphones optional.
Split-screen image showing a smiling person holding a phone to their ear beside an app interface labeled “Phone to ear.” The app screen displays an illustration of a hand holding a smartphone near an ear, with text explaining that audio plays privately through the phone’s speaker—highlighting the core feature of Audio Access+.
News

What we built in 2024

 A closer look at how Pladia evolved in its first year, and what's to come
Article

Avoid the "mirrortocracy"

Pladia's CEO, Andi Mastrosavas, speaks to how leaders can foster true inclusivity in the workplace
Product launch

Introducing Pladia Empower

Pladia’s visitor-centered product solution for the cultural sector
Product launch

Sound that moves with you

How Event Sync enhances outdoor events with personal audio experiences
Product launch

Introducing Pladia

A platform for the visitor attraction sector

Stay in touch

Sign up for our newsletter to stay up-to-date.

Thank you!
Oops! Something went wrong while submitting the form.